Hiab Brandroom

Logo
Brochure / Flyer template
Poster / Roll up template
Social Media
Stationery
More guidelines
Media gallery

Welcome to Hiab Brand room

Here you will find explanations, guidelines and rules for Hiab visual branding. We cover basics and finer points regarding logotypes, images, icons, text and other graphic elements for both digital and printed media, as well as vehicles, clothing and other materials.

The guidelines should be applied to all Hiab and product brand communication.

The Logotypes

Our logotypes consist of the elephant symbol and the respective brand name. Horisontal and vertical versions.

HIAB logo

For print: in CMYK

For screen: in RGB

For print: in PMS

EFFER logo

For print: in CMYK

For screen: in RGB

For print: in PMS

LOGLIFT logo

For print: in CMYK

For screen: in RGB

For print: in PMS

JONSERED logo

For print: in CMYK

For screen: in RGB

For print: in PMS

ARGOS logo

For print: in CMYK

For screen: in RGB

For print: in PMS

MULTILIFT logo

For print: in CMYK

For screen: in RGB

For print: in PMS

MOFFETT logo

For print: in CMYK

For screen: in RGB

For print: in PMS

ZEPRO logo

For print: in CMYK

For screen: in RGB

For print: in PMS

DEL logo:

For print: in CMYK

For Screen: in RGB

For print: in PMS

WALTCO logo

For print: in CMYK

For screen: in RGB

For print: in PMS

GALFAB logo

For print: in CMYK

For screen: in RGB

HIPERFORM logo

For print: in CMYK

For screen: in RGB

COMMON TEMPLATES

Hiab brochure template

For brochures dealing with our product brands, the relevant equipment and/or application should naturally be in focus. The Black Box on the back cover is standard for all brochures and bears Hiab’s official statement

Flyer template

Flyer layouts are flexible and can be adapted according to the amount and type of information they contain. Use the Black Box for brand recognition, highlighting the headline and – if necessary – introduction.

Technical & Manual template

The layout of our manuals and other technical communication differs from that used in the rest of our brochures. This creates a clear distinction between promotional and informational materials.

Newsletters / e-mail campaigns

Our newsletters and e-mail campaigns are distributed digitally and follow the basic layout shown here.

US Letter size template:

Brochure

Flyer

Technical & User manual

Poster & Roll up templates

Our roll-ups and posters are designed to attract attention, with a large photo of high quality as their primary element. Text should be limited in these formats.

Poster in different sizes:

Roll up:

Size 880x2200

Advert templates

The elements in our advertising can be flexibly combined to suit different sizes, orientations and content. No matter what the format, the goal is to create a striking visual impression.

Digital advert template

The same advertising principles apply in both print and digital
media. Visual impact is crucial in both cases.

Social Media

When using images on social media, follow the same principles as with other channels. Use high-quality photos and the Hiab Black Box as central elements. Regarding text on image ads, a good guideline is to never cover more than 20% of the image with text.

Image dimensions

Facebook:
Standard recommended dimensions for Facebook images are primarily 1080 x 1080 pixels for Facebook, though 1200 x 628 is also acceptable. Dimensions for Facebook Stories are 1080 x 1920.

LinkedIN:
Standard image dimensions for LinkedIn ads are 1080 x 1080 pixels, though 1200 x 628 is also acceptable.